Video-game consumers are smart

Video-game consumers are the single most sophisticated shoppers in the entertainment industry, despite their age and what you might think. People go to a movie or buy a book on a whim. But buying a video game is a much more methodical and judicious process. Next time you're in an airport, look at how many magazines are dedicated to video games. And they're not writing about the sex lives of game designers. They are writing about the content.

Click here for the whole article.

No comments:

Post a Comment